ONLINE MASTER OF BUSINESS ADMINISTRATION SALES

Learn to gather and analyze customer data, identify trends and work within a customer’s business strategy to take advantage of opportunities to drive sales. Explore various business and supply chain models and how they factor into customer needs and circumstances. Present a simulated data-driven proposal to help fulfill a customer need.

Explore written and spoken communication skills needed to be a sales professional. Apply these skills to a group capstone project simulating how to develop a sales strategy for a new product. Examine how to effectively structure written and spoken sales pitches, leverage team resources, collaborate with peers/supervisors and manage project timelines. Work with classmates to build and present pitches/proposals to a specific type of business audience (e.g. sales teams, product managers, financial analysts, etc.), including a relevant go-to-market sales strategy.

You are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.

Analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations and determines appropriate management approaches to foster a productive work environment. Examines a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture and managing change. Provides a conceptual base for managers to interpret, assess and influence human behavior in an organization.

Examines the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. Analyzes the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision-making that will involve the core business functions, leadership challenges and global operations.

This course demonstrates how the U.S. and global economies function and how they impact your digital business. Topics covered include the power of markets, economic incentives, productivity and human capital, financial markets, government and political influence, the Federal Reserve, trade, and globalization. It will also get into the impact of technical advances such AI, robotics, automation and their related implications for the unscaled economy of the future.

Understanding financial concepts from board room basics to Wall Street wisdom is crucial at your digital startup. This course will provide an overview of key financial principles, statements and reports. Topics covered include financial concepts and analysis, the stock market, mergers and acquisitions, and financial statement development and evaluation as well ast FinTech topics such as blockchain, AI and cryptocurrency.

Understand how to apply ethics and evaluate the legal environment when making business decisions in the Digital Age. This course reviews approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership at a digital startup. Learners will analyze the impact of management decisions, corporate governance and the leader's individual conduct on a digital business's ability to protect its business and meet its obligations to stakeholders.

It’s all about the numbers. This course provides an overview of data analytics and statistics using tools such as Excel to make strategic business decisions. Topics covered include Key Performance Indicators, storytelling with data, Excel basics, data analysis, statistical concepts, and dashboards/business decision making using analytics.

As a digital entrepreneur, you’re never far from marketing. This course will delve into creating marketing and PR strategies to grow your digital business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media and creating a buzz. An overview of SEO, analytics, ROMI and formulating marketing and public relations plans will be included as well.