With so many digital businesses in the marketplace, how can you make your next great idea stand out? It starts with knowing how to brand, market and speak to your customers.
Designed to sharpen your branding and communication skills, our online Graduate Certificate in Marketing & Branding covers the cornerstones of what it takes to get people to pay attention to you, from the power of social media to the importance of public relations to the ethics of running digital start-ups.
Enhance your marketing and branding skills with this exciting three-course certificate—or successfully complete all four of our graduate-level certificates to earn a Digital Entrepreneurship MBA.
Winter Classes Start:
January 6
Courses to Complete:
3
Cost Per Course:
$2,985
We know Strayer isn’t your only option for an online certificate or diploma. But, we can offer you an education based on the highest academic standards, a strong return on your investment, and the supports to maintain a school-work-life balance. Our flexible programs let you earn your degree while keeping your commitments to your family, friends, and career.
Employers know our name. For more than 125 years, we’ve been making college possible for working adults.
Each of us has times when we’re at our best. Our programs let you make the most of them.
Cost should never prohibit an education. We help you start from the best possible financial place for you.
Learn to become a successful communicator, a key skill for upper and senior-management positions. This course will focus on the areas of clarity, confidence, persuasion and passion, teaching students how to apply these traits to both their spoken and written words, as well as posture and body language.
Apply the major elements of the marketing process, including domestic and foreign market assessment, strategic planning and the development of an effective marketing mix (product, price, promotion and distribution) to create customer value. Analyze key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, pricing strategies and the design of marketing channels (promotion and distribution). Examine the integration of marketing with other functions in a business organization.
Examine and evaluate the legal environment and ethical challenges of management and organizations. Review approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership. Analyze the impact of management decisions, corporate governance and the leaders individual conduct on a business ability to meet its obligations to stakeholders. Evaluate alternative courses of action from an economic, legal and ethical perspective to ensure management meets corporate responsibilities to create wealth, obey the law and observe society's ethical standards. Examine the key elements of effective corporate governance, the predominate schools of ethical thought in relation to strategic management and the ethical consideration for global operations.
We can help you identify, understand and qualify for a variety of financial aid options.
The financial assistance that may be available to you
includes:
To qualify for admission to a bachelor’s degree program at Strayer, you’ll need to submit an application and documentation that you graduated high school or its equivalent.
Information for Tennessee Students
Days. Nights. Weekends. Online anytime or on campus when it’s convenient for you. Our programs are designed for adults who lead busy lives. How?
INFORMATION FOR TENNESSEE ONLINE STUDENTS
Strayer University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission. In order to view detailed job placement and graduation information on the programs offered by Strayer University, please visit www.state.tn.us/thec and click on the Authorized Institutions Data button. Please contact your campus director or campus dean with any questions regarding the information provided on the Tennessee Higher Education Commission website. Credits earned at Strayer University may not transfer to another educational institution. Credits earned at another educational institution may not be accepted by Strayer University. You should obtain confirmation that Strayer University will accept any credits you have earned at another educational institution before you execute an enrollment contract or agreement. You should also contact any educational institutions that you may want to transfer credits earned at Strayer University to determine if such institutions will accept credits earned at Strayer University prior to executing an enrollment contract or agreement. The ability to transfer credits from Strayer University to another educational institutions may be very limited. Your credits may not transfer and you may have to repeat courses previously taken at Strayer University if you enroll in another educational institution. You should never assume that credits will transfer to or from any educational institution. It is highly recommended and you are advised to make certain that you know the transfer of credit policy of Strayer University and of any other educational institutions you may in the future want to transfer the credits earned at Strayer University before you execute an enrollment contract or agreement.
