Online Bachelor of Business Administration Marketing
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Prepare for what’s next in business
Not too long ago, there was no Facebook, no Twitter, no Instagram. The Strayer University Bachelor of Business Administration (BBA), with a Marketing concentration, blends the latest science around learning what people want with the art of placing it where they’ll see it and react.
Winter classes start on January 4
Program at a glance
11-week courses in the program
Cost per course
Earn your degree online with Strayer
Reach your audience and your potential
In a digital world, a marketing degree can help you become a valuable voice in the room. Develop your potential with digital and traditional marketing skills while learning the tools and concepts you need to support an organization’s business goals.
Build your skills
- Explore consumer behavior and purchasing decisions.
- Discuss the tactical elements of winning marketing campaigns, such as paid messaging, organic word-of-mouth and best practices for launching both digital and traditional marketing campaigns.
- Learn how to create a great marketing plan.
- Develop a broad understanding of marketing data collection and analysis tools that allow you to gather customer information, gauge the success of campaigns and get the best ROI for your marketing efforts.
Add essential skills to your résumé
Save on your degree
The high-quality higher education you deserve
Affording your degree
At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.
cost per course
degree conferral (one-time only)
technology fee (one per term)
Ways to reduce your cost
Transfer up to 28 classes toward your bachelor’s degree.
Save up to 25% off the cost of your bachelor’s degree. Eligibility rules apply.
Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.
Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.
Get an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different challenges involved. Develop marketing plans to address international audiences.
Focus on the strategic marketing plan elements that organizations need to effectively compete in today’s business environment. Use tools for gathering and analyzing marketing data, decision-making and implementation. Explore advances in technology and the related impact on the marketing environment, competitiveness and customer information.
Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.
Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.
Bachelor’s admission requirements
Before you can pursue your bachelor’s degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
We welcome more than 1,200 international students from more than 110 countries.
Experience the Strayer difference
Your admissions officer and student services coach will mentor, motivate and support you from enrollment to the day you graduate.