Earning your Associate in Arts in Marketing degree online from Strayer prepares you to develop communication programs within any size business, non-profit, or government agency. You’ll gain the skills you need to connect with customers where they are, including traditional media, such as television, radio and print, as well as new media like mobile, social, and digital channels.
In the Strayer online Associate in Arts in Marketing degree, you’ll expand your knowledge of marketing tools, and tactics while learning how to:
Understand the concept of a brand and how companies use it to connect with their audiences
Analyze market demand for products and services, monitoring trends to position your company in the marketplace
Craft and implement marketing campaigns that engage different demographic groups
Integrate social media marketing through outlets like Facebook, Twitter, Pinterest and Google+ as part of a company’s marketing message
Getting an Associate in Arts in Marketing degree online will also prepare you to begin a Strayer bachelor’s degree in marketing.
Winter Classes Start:
January 6
Courses to Complete:
20
Cost Per Course:
$1,480
We know Strayer isn’t your only option for an online associate degree. But, we can offer you an education based on the highest academic standards, a strong return on your investment, and the supports to maintain a school-work-life balance. Our flexible programs let you earn your degree while keeping your commitments to your family, friends, and career.
Employers know our name. For more than 125 years, we’ve been making college possible for working adults.
Each of us has times when we’re at our best. Our programs let you make the most of them.
Cost should never prohibit an education. We help you start from the best possible financial place for you.
Survey the practice of public relations in business, non-profit organizations and governmental institutions. Examine the major forms of media used in public relations: news releases, broadcast publicity, public service announcements and institutional advertising.
Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.
Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, Internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.
Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.
Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.
Get an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different challenges involved. Develop marketing plans to address international audiences.
We can help you identify, understand and qualify for a variety of financial aid options.
The financial assistance that may be available to you
includes:
To qualify for admission to a bachelor’s degree program at Strayer, you’ll need to submit an application and documentation that you graduated high school or its equivalent.
Information for Tennessee Students
ACBSP Student Achievement Information
Days. Nights. Weekends. Online anytime or on campus when it’s convenient for you. Our programs are designed for adults who lead busy lives. How?
INFORMATION FOR TENNESSEE ONLINE STUDENTS
Strayer University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission. In order to view detailed job placement and graduation information on the programs offered by Strayer University, please visit www.state.tn.us/thec and click on the Authorized Institutions Data button. Please contact your campus director or campus dean with any questions regarding the information provided on the Tennessee Higher Education Commission website. Credits earned at Strayer University may not transfer to another educational institution. Credits earned at another educational institution may not be accepted by Strayer University. You should obtain confirmation that Strayer University will accept any credits you have earned at another educational institution before you execute an enrollment contract or agreement. You should also contact any educational institutions that you may want to transfer credits earned at Strayer University to determine if such institutions will accept credits earned at Strayer University prior to executing an enrollment contract or agreement. The ability to transfer credits from Strayer University to another educational institutions may be very limited. Your credits may not transfer and you may have to repeat courses previously taken at Strayer University if you enroll in another educational institution. You should never assume that credits will transfer to or from any educational institution. It is highly recommended and you are advised to make certain that you know the transfer of credit policy of Strayer University and of any other educational institutions you may in the future want to transfer the credits earned at Strayer University before you execute an enrollment contract or agreement.
GRADUATES OF ACBSP ACCREDITED PROGRAMS 2015 - 2018
| Number of Students Completing ACBSP-Accredited Degree Programs | ||||
| 2015 | 2016 | 2017 | 2018 | |
| Program | Nbr. of recipients | Nbr. of recipients | Nbr. of recipients | Nbr. of recipients |
| AAAC | 52 | 65 | 74 | 63 |
| AABA | 721 | 794 | 956 | 1,122 |
| AACM | 23 | 19 | 12 | 15 |
| AAMK | 16 | 11 | 14 | 14 |
| BBA | 1,911 | 1,927 | 2,068 | 2,284 |
| BSAC | 256 | 221 | 226 | 213 |
| JWEMBA | 167 | 237 | 364 | 401 |
| MBA | 1,872 | 1,800 | 1,745 | 1,282 |
| MHSA/MSHS | 222 | 208 | 186 | 199 |
| MSAC | 225 | 180 | 164 | 175 |
| MSHR | 312 | 307 | 257 | 312 |
| MSMG | 270 | 238 | 278 | 220 |
| Total | 6,047 | 6,007 | 6,354 | 6,300 |
Source: Strayer University's office of Institutional Research, Graduated Students 2015-2018 (Updated 07/11/2019)
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