Associate in Arts Marketing
PROGRAM AT A GLANCE
Connect with customers on their terms
Marketing is about finding the right way to connect with customers. Sometimes it’s over a cup of coffee, other times it’s going to a movie. Whatever role you want to pursue, learning how to connect with customers can help you reach your professional and personal goals.
- Program details
- Cost & savings
- Courses
- Admissions
Learn to connect with today’s consumers and grow sales
Get ready to impress an employer with the marketing skills that you learn. Understand what motivates consumers and learn to use marketing skills to drive traffic and attract new business with an associate marketing degree.
Build your skills
- Prepare to build your knowledge of how to create a marketing strategy and understand the components of the marketing mix.
- Understand consumer behavior and how to devise marketing plans that attract customers.
- Boost communication and writing skills to influence and connect with your target audiences.
- Explore the importance of building a customer-centric focus throughout an organization.
- Learn how social media and technology platforms can build brands and increase sales.
- Build your knowledge around blogs, media sharing sites, podcasts, microblogging and more.
The high-quality higher education you deserve
Strayer University is proud to be certified or accredited by four respected organizations. We’re committed to meeting quality standards, so you can earn an industry-recognized diploma you’re proud to display. View the ACBSP student achievement information.
Accredited online university
Strayer University is proud to be certified or accredited by four respected organizations. We’re committed to meeting quality standards, so you can earn a diploma you’re proud to display. View the ACBSP student achievement information.
Program features
Bingeworthy courses
Learning comes to life through short, documentary-style videos that blend core subject matter with stories about real people.
Apply credits to bachelor’s degree
Make your credits count: Transfer up to 20 classes from your associate degree directly into a Strayer bachelor’s degree program.
Add essential skills to your résumé
Along with your degree, you’ll start your career with skills employers want, from social awareness to problem-solving.
82
of Strayer alumni agree that their degree was a worthwhile investment.
Strayer Alumni Survey, 2020
Affording your degree
At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.
$1525
cost per course
$150
degree conferral (one-time only)
$65
technology fee (one per term)
Estimate the cost of your degree
How much time and money will you have to invest toward a Strayer degree?
Estimate the cost of your degree
How much time and money will you have to invest toward a Strayer degree?
Expected Graduation
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*Student is required to take two courses per quarter during disbursement period
PREPARING YOUR RESULTS
Time commitment
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Cost analysis
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Ways to reduce your cost
Transfer up to 14 classes toward your associate's degree.
Earn one tuition-free class at the end of your program for every three you complete with Graduation Fund. Eligibility rules and restrictions apply. Connect with us for details.
Explore additional scholarships & ways to save.
More than 500 organizations – including corporations and community colleges – invest in their employees by partnering with Strayer University to offer access to discounted education programs. If your employer is a Corporate Alliance Partner, you may qualify for programs that can help you advance in your company and your career.
Start building your personal brand today
Get the basics of marketing – then dive deeper – with our associate degree. What you learn can be applied to a Strayer bachelor’s degree if you choose to keep going. View all courses.
Sample courses
Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.
Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.
Persuasion is a powerful tool for influencing the world around you. In this course, you'll learn how to understand, influence, and connect with your audience using your writing. You'll also learn how to research and analyze the writing of others to evaluate their credibility as well as document sources that help you make your point. Prerequisite ENG 116, HIS 110, or PSY 101.
Explores core marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix (product, price, promotion and distribution), as well as the marketing framework. Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization and the importance of having a customer-centric focus throughout the organization.
Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.
Examines how social media marketing is used to build relationships with customers, enhance company branding and increase sales. Topics include social networks, blogs, media sharing sites, podcasts, microblogging and other social media technologies. Explores how these technologies can be used to pursue various marketing objectives. Prerequisite: MKT 100
Associate admission requirements
Before you can pursue your associate degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
A diploma from an approved high school or its equivalent
A completed application and enrollment agreement, as applicable
A valid, current and legible government-issued photo identification
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
International students
We welcome more than 1,200 international students from more than 110 countries.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.
Experience the Strayer difference
Start-to-finish support
Your admissions officer and student services coach will mentor, motivate and support you from enrollment to the day you graduate.
A real student community
Experience online and live discussions, receive mentoring, expand your professional networks and create life-long friendships.